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MPMedia PublicsAfrican Media and Publics Research Institute
Research programme

Public Communication Practice

Applied research for communicators, campaigners, journalists and policy actors who need evidence, language guidance and audience insight.

Programme focus

Produces applied evidence for professionals working in media relations, campaigns, advocacy and institutional communication.

Research questions

  • Which communication practices are evidence-led and publicly useful?
  • How can institutions communicate risk without panic or stigma?
  • What practical tools help translate research into public-facing language?

Related publications

No publications are linked to this programme yet.